Evaluation

NME magazine is a similar magazine to the final project I have produced. The famous NME magazine is publised by a woman called Tracy Cheesman, she not only publishes NME magazine and NME website she also publishes Uncut magazine and Uncut website which are very much like NME and my magazine IMW. NME sits alongside other magazines suchas Q and Kerrang! which all deal with similar music genres and audiences, these are those interested in the alternative, rock and independent music genres. Although NME focuses mainly on the independent music genre it also caters for those audiences into pop and rap music as it includes artists such as Nicki Minaj on an occasional basis. My magazine is very similar to the NME magazine in this sense also as it will not only cater for that one audience.

Distributions of NME is very wide set as it not only offers a paper copy which is sold within local newsagents, supermarkets and book shops. You can also access it through the internet on http://www.nme.com/ as well as this you can also subscribe to the magazine ensuring you to be able to get the magazine and save a total of 40%. You are also able to access the magazine via apps on tablets such as iPads and Kindles making it easier for the product to reach a wider audience. Finally, you can not like the NME pages on social networking sites such as Facebook, Myspace and Twitter, this is making sure the magazine can reach its target audience of the age range around 14-40.   Due to the success of NME magazine, I would follow the same route to the distribution of my product, IMW. Allow the product to be easily accessible online, through tablet apps and also to be sold within shops which would finally ensure me to reach a wider audience for those unable to connect to the internet. With my target audience being between the age of 14-40 I think it would be wise to advertise on social networking sites due to young people spending most of their time on these types of sites nowadays.